As a result of big data analysis of K-pop Idol personal brand reputation in January 2023, it was analyzed in the order of 1st place BTS Jimin 2nd place New Jeans Minji 3rd place BTS Jungkook.
Korea Corporate Reputation Research Institute extracts 69,517,410 idol personal brand big data of 1,590 idols from December 24, 2022 to January 24, 2023 for analysis of idol personal brand reputation big data, and consumers’ participation index for idol personal brands , media index, communication index, and community index were measured to analyze the brand reputation index. Compared to 76,337,069 brand big data in February 2022, it decreased by 8.93%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through idol personal brand reputation analysis, it is possible to measure positive and negative evaluations of K-pop Idol personal brands, media interest, and consumer interest and communication. Monitoring and risk assessment by idol brand reputation editors were also included.
In January 2023, the 30th place in the idol individual brand reputation ranking is BTS Jimin, New Jeans Minji, BTS Jungkook, Astro Cha Eun-woo, New Jeans Hani, New Jeans Harin, BTS V, BTS Jin, Blackpink Jennie, Black Pink Jisoo, Big Bang Taeyang, Wanna One Kang Daniel, New Jeans Hyein, Wanna One Park Jihoon, Wanna One Hwang Minhyun, Big Bang G-Dragon, Girls’ Generation Taeyeon, BTS Suga, BTS RM, BTS J-Hope, Girls’ Generation Yoona, Red Velvet Joy, NCT Mark, SNSD Seohyun, Oh My Girl Arin, Le Seraphim Kim Chae Won, Winner Song Min Ho, Espa Karina, Le Seraphim Kazha, and Espa Winter were analyzed in the order.
