If you pick the main character who shined the music industry the most in 2022, there will be no disagreement in that the answer is Ive. Ive, the main character who debuted with “Eleven” in December last year and made megahit “Love Dive” and “After Like” this year, won both the Rookie of the Year award and the grand prize at the same time, setting a new record for K-pop.
Ive simultaneously swept the Rookie of the Year award and the Grand Prize at two big awards ceremonies: the MMA 2022 (Melon Music Awards) and the 2022 MAMA Awards. Previously, there were girl groups that won both rookie awards and grand prizes, but Ive’s grand prize is more meaningful.
In terms of objective figures, Ive’s popularity has achieved more than just debuted rookies. Ive, who topped the music show seven days after his debut with “Eleven,” won 37 awards in a year due to the consecutive popularity of “Love Dive” and “After Like.”
It also hit the music charts. Ive, who topped the music charts with all three songs, showed the potential of a true “popular pick,” with “Eleven” and “Love Dive” not missing the top of the music charts even after the release of “After Like.”
Ive is drawing attention as a “MZ Wannabe Icon” that the MZ generation, which leads the trend, is enthusiastic. The record for the No. 1 “TikTok Playlist” released by short form platform TikTok is the most obvious record. On TikTok, an app mainly used by the MZ generation, Ive’s “Love Dive” is considered the most used song of the year, proving MZ’s love and interest in Ive.
In particular, amid the fierce generation change of the representative girl group of the fourth generation, Ive won the grand prize and the rookie award at the same time, leaving another clear record for K- pop scene, which is being reorganized by the fourth generation idol. It shows who will lead the fourth generation of K-pop idols.
As he continued the syndrome in 2022, attention is also being paid to what Ive’s 2023 will be like. In particular, as Ive left a discography that deserves “high praise” this year, attention is being paid to what amazing tracks they will present in 2023.
In addition, 2023 is expected to be the first year when Ive’s performance will be more global. This is why it is noteworthy that NHK’s “Red and White Song Exhibition,” Japan’s representative year-end music program starring Ive on the 31st.
A month after his official debut in Japan, Ive appeared in the “Red and White Singers Exhibition,” proving his explosive popularity. The Red and White Song Festival is a broadcast program representing the end of the year in Japan, and is also called the “dream stage” that Japanese celebrities want to appear on. In just a month, the direct trip to the “Red and White Singing Contest” can be said to be a clear measure of how Eve is viewed from abroad.
With his one-year-old birthday, it is all the more curious what kind of amazing record Ive will set in 2023, standing at the top of K-pop.
Ive, who debuted in December 2021, succeeded in three consecutive mega-hits, from his debut song ‘ELEVEN’ to his second single ‘LOVE DIVE’ and ‘After LIKE’, leading the K-POP scene. It was the best performance since debut. With ‘Love Dive’, they achieved their first No. 1 on Melon’s daily chart, and since then, they have swept the Daily No. 1 spot on all music sites. ‘After Like’ also set a record of achieving ‘Perfect ALL-KILL’ on all music streaming sites in Korea within 22 days of its release.
